Tracey is the founder and managing director of Wales’ leading professional business network, Introbiz. Hosting weekly networking events throughout South Wales as well as hosting Wales’ biggest business Expo annually in Cardiff, Tracey’s passion for connecting businesses with their target audiences is evident.
How did Introbiz start?
I started networking back in 2007 and after learning how to be an effective networker, I completely fell in love with the concept. I’ve always been passionate about people and the thought of connecting people with their target audience excites me. I noticed that there was a gap in the market for a fun and vibrant business network, and so Introbiz was born. We’ve grown from strength to strength and now count hundreds of members as a part of the network.
What are you working on right now?
I’m working on many different things at the moment. As well as signing lots of new members to the network, I’m currently working on my networking mentoring packages. The reason I’m doing this is because many people simply don’t know how to approach networking. My aim is to show as many people as possible how to network effectively and how to create long-lasting relationships.
What is your favourite part of the job?
My favourite part of the job is to meet new and existing clients. There’s nothing better than being able to connect someone to their target audience. I find it amazing what can result from a face to face meeting. I truly love making a difference to people and their businesses and I’m extremely passionate about passing on my knowledge and experience to the members, students and the staff.
What are you most proud of?
My proudest achievement is my children, of course, but on a professional level, it’s the creation and development of my business. I’m also extremely proud that I’ve written a book: Master Networking: 10 Steps to Building Business Relationships for Profit and Success to help with anyone’s networking needs. At school, I wasn’t very academic so I consider writing this book a huge personal achievement.
Where do you see Introbiz in 10 years?
I’d love to see Introbiz licensed in every major UK city as well as internationally.
What did you want to be when you were younger?
When I was younger, I wanted to be an air hostess. Of course, now I know that it’s not very glamorous, but when I was a little girl, jetting off to different countries looked extremely appealing!
What are some of your greatest challenges with your job?
Some of the greatest challenges of owning a business is that it can be tough to become an entrepreneur after working as the technician of the business for so long.
What is one piece of advice you would give to other young entrepreneurs starting out?
Get out there and start making those connections. If you believe in your idea, just go for it! Don’t give up – there’ll be plenty of twists and turns along your journey but keep going and it’s sure to be a great success!