Since small businesses are the backbone of our local communities, so why shouldn’t they have the same impact in the online community? Facebook has 31 million users in the UK alone, and even a short walk down your high street you notice more and more people on their phone screens. It’s fair to say social media is integral in our and our customer’s lives.
Does your business have an event coming up soon? Or are you going to a networking event that you want other businesses to know you’re attending? Long gone are the days where it was necessary to put posters up on public bulletin boards. Just a single post on Facebook can reach your customers and clients in seconds.
Secondly, as it has been shown customers expect stronger customer service from small businesses, customer service shouldn’t stop at the shop counter. Facebook allows small businesses to share ideas with their customers, and for customers to share ideas back and submit queries to their favourite independent. With the ease in the ability to interact with customers, you can build more rapport that could turn occasional customers into regulars.
With Facebook’s review feature, new and potential customers can read reviews for your product or service as soon as they click onto your business’ page. By encouraging your regulars to submit reviews when you set up your Facebook, you will see the interest in your business soar, as the quality of your product or service is just a click away, rather than potential customers searching far and wide for the odd star rating.
Now that I’ve stressed the importance of a Facebook page for your small business, I can tell you how we can help you, especially if you feel a little lost the world of SEOs and short links. By advertising with Local Link magazine, you receive free social media promotions via the Local Link pages, sharing your content with the readers and followers. This promotes your business to a new audience for no extra cost! If you would also like your Facebook page created and/or managed by Local Link and filled with engaging content for your followers, then please get in touch to discuss how we can help.
Social media is such a powerful tool for any business but especially small businesses with little budge for big advertising campaigns. If you would like to find out more then please do not hesitate to call Local Link Magazine on 01633 672 427 Or contact us on Facebook.