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Is your business on Facebook?
Connecting with people on social media is something we do on a personal level, every day. Just as this helps us to communicate with people and promote ourselves and what we’re interested in, social media can help small businesses to do the same and easily reach a larger number of people. Connecting with current customers helps to retain custom and creates loyalty and positive interaction. These people can help to create leads, too. If they like or share a social media post, their friends will see it, and so on. Any interaction on social media has the potential to generate business.
Positive feedback from current customers will help to establish your business as a trusted and reliable company. This kind of engagement together with building your branding on social media will help you to develop a loyal fan base. These fans will interact with your posts and give a good indication as to what kind of posts and content is successful. Being able to tailor your social media feed to cater to your target market will positively affect sales. It will also increase the amount of ‘real’ likes you have. ‘Empty’ likes can come from anyone. But, if they’re never going to invest or be interested in your product, the likes you get don’t really mean anything. Obviously having 10,000 page likes is better than having 100, but if 90% of those likes are never going to interact with you in a meaningful way, there’s little point in the feedback from them.
Social media is also important as it shows your business as personable. Being able to ‘meet the team’ on Facebook creates a sense of reality for the company, and in turn increases rapport. A personal touch on social media for a business is important, and can really encourage repeat business. Social media for business is an invaluable tool as it can help you to test what works and what doesn’t, build rapport, generate leads and see what competitors are doing.
Need Help with your Social Media?
By advertising with Local Link magazine, you receive free social media promotions via the Local Link pages, sharing your content with the readers and followers. This promotes your business to a new audience for no extra cost! If you would also like your Facebook page created and/or managed by Local Link and filled with engaging content for your followers then please get in touch to discuss how we can help.
Social media is such a powerful tool for any business but especially small businesses with little budge for big advertising campaigns. If you would like to find out more then please do not hesitate to call Local Link Magazine on 01633 672 427.
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