Keeping it Local – The Importance of Supporting Small Local Businesses


Where do you go to buy flowers for your mum? Today, most people would likely say Moonpig or a large online retailer of the like. Whilst we think we are getting a better service for our money, we are depriving our local communities of the business and relationships that they thrive from. How can we fix this?

The solution lies in buying local.

The perks of buying local are practically endless. Local businesses are run by local people, meaning they are more likely to give you a personal and friendly service. It may turn out that the person who runs the shop also happens to live on the same road as you. Not only this, but you have a better idea of the person behind the product! Connections such as this keep the community connected.

Not only does shopping local guarantee you a better service but it also benefits the small business. Your custom might be the different between the business owner being able to afford swimming lessons for their children or not. You have the comfort of knowing that your money makes a difference rather than adding an extra digit onto a multi-million business owner’s income.

Local businesses are the heartbeat of a community. It is often these small businesses that give an area its charm and reputation. Therefore, utilising local businesses not only keeps your community alive, but also its unique image.

So, it’s decided. Local is most certainly best. Here at Local Link we pride ourselves on being a local name in Cardiff and Newport. We aim to connect the community in everything that we do, bringing together small local businesses and potential customers. 


Read more: The Importance of Social Media for a Small Business


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